Tour Details

Some of the flowers we will see at the Aalsmeer Flower Auction Tour

Aalsmeer Flower Auction Tour from Amsterdam – Private Guided Experience

❓ What is the Aalsmeer Flower Auction Tour?

Step into the colorful heart of the Dutch flower industry with our exclusive Aalsmeer Flower Auction Tour from Amsterdam. For this tour the price is Eur 480 per tour until 6 persons.
This half-day guided tour offers you a behind-the-scenes look at the world’s largest flower marketplace – the Royal FloraHolland Aalsmeer Flower Auction – followed by a fascinating visit to Waterdrinker, one of Europe’s leading flower and plant wholesalers.

Your private tour includes:
✅ Comfortable private transport from your hotel in Amsterdam
✅ Entrance ticket and audio guide for the Aalsmeer Flower Auction visit
✅ Professional live guide for 4–5 hours
✅ Guided visit to Waterdrinker’s warehouse and wholesale area
✅ Return transfer to Schiphol Airport or your Amsterdam hotel

This immersive Amsterdam flower auction tour gives you a unique opportunity to experience where millions of flowers are traded daily, meet the professionals behind the blooms, and discover why the Netherlands is truly the “flower capital of the world.”

Feel free to contact us on Whatsapp or email us info@holidaysinholland.com to get the exact availability of this tour

The Traditional flower trading clock we will see at Aalsmeer Flower Auction visit

❓ What is the Aalsmeer Flower Auction and why is it so famous?

The Aalsmeer Flower Auction, officially known as Royal FloraHolland Aalsmeer, is the beating heart of the global flower trade.
Located just outside Amsterdam, this is the largest flower auction in the world, where over 20 million flowers and plants are bought and sold every day.

Here’s what makes it so special:

• 🌷 The Aalsmeer auction determines flower prices across Europe and beyond.

• 🌸 Buyers and traders from all continents connect here through a fast-paced electronic bidding system.

• 🚚 Flowers arrive from more than 60 countries and are shipped worldwide within hours.

• 🕰️ The auction starts early in the morning, offering a fascinating glimpse into a world that never sleeps.

A Aalsmeer Flower Auction visit is more than just sightseeing — it’s a sensory experience. You’ll walk above the bustling trading floor on suspended walkways, watch thousands of colorful flower carts move below you, and see live electronic auctions in action.

Your guide will explain how the auction clock works, how traders bid, and how the logistics make it possible for a rose grown in Kenya to be sold and delivered to Paris the very next day.

❓ What will I see during the Aalsmeer Flower Auction visit?

During your Aalsmeer Flower Auction tour, you will experience:

• A bird’s-eye view of the auction floor, where millions of blooms are sorted, priced, and sold.

• A behind-the-scenes look at Royal FloraHolland’s trading system, which connects global flower growers and buyers.

• A detailed explanation of the auction process with an audio guide (available in multiple languages).

• Commentary from your private live guide, who adds context, stories, and insights into the world of Dutch floriculture.

• A chance to observe the fast-paced logistics of flower trolleys, packaging, and distribution lines.

It’s an unforgettable Amsterdam flower auction tour, filled with color, fragrance, and energy.

Try the flower driving cart at Aalsmeer Flower Auction tour

❓ What is Waterdrinker, and what will I see there?

After the flower auction, your journey continues next door to Waterdrinker Aalsmeer, a leading international flower and plant wholesaler.

At Waterdrinker’s Green Trade Center, you will:

• Explore an enormous wholesale showroom with thousands of varieties of plants, flowers, and decorative materials.

• Learn about how Waterdrinker connects growers, florists, and retailers across Europe.

• Enjoy a guided tour through the logistics area and warehouse, where you’ll see how plants and flowers are selected, packaged, and prepared for export.

• Discover new floral trends, creative arrangements, and sustainable innovations in the plant trade.

The Waterdrinker visit complements the Aalsmeer Flower Auction tour, giving you a complete picture of how the Dutch flower industry functions — from the grower to the global marketplace.

❓ How long does the tour last?

🕒 The total duration of the Aalsmeer Flower Auction tour from Amsterdam is approximately 4 to 5 hours.

Typical schedule:

• 🚐 Pick-up from your Amsterdam hotel early in the morning (around 06:30–07:00)

• 🌷 Visit to the Aalsmeer Flower Auction with audio guide and live commentary

• 🌿 Visit to Waterdrinker Aalsmeer for a guided tour of the wholesale market

• 🚗 Return transfer to Schiphol Airport or your hotel in Amsterdam

  

  Your guide PJ at royal flora holland, on the tour

❓ Is the tour private?

Yes. This is a fully private guided tour, available for up to 6 persons per vehicle.
You will have your own private driver and live guide throughout the experience, ensuring flexibility, personal attention, and comfort.

❓ What does the tour include?

Your Aalsmeer Flower Auction tour includes:
✅ Pick-up and drop-off from your hotel in Amsterdam (or Schiphol Airport)
✅ Entrance to the Aalsmeer Flower Auction (Royal FloraHolland)
✅ Audio guide for the auction visit
✅ Professional private guide for 4–5 hours
✅ Guided visit to Waterdrinker wholesale market
✅ vehicle for the entire tour

Not included:
❌ Meals or personal expenses
❌ Tips (optional)

❓ How much does the tour cost?

💶 Tour Price: €480 per tour (up to 6 persons)

This includes private transport, all entrance fees, audio guide, and live guiding services.
No hidden costs — just an authentic and informative flower experience!

❓ Why take the Aalsmeer Flower Auction Tour from Amsterdam?

Because it’s one of the most authentic and educational experiences in the Netherlands!

Here’s why travelers love this Amsterdam flower auction tour:
🌼 It offers exclusive access to the world’s largest flower marketplace.
🌺 You’ll gain insight into the Dutch floriculture industry, which shapes global flower prices.
🚙 It’s comfortable and convenient, with hotel pick-up, private transport, and expert guiding.
🌻 You’ll visit Waterdrinker, a modern flower wholesaler, to complete your understanding of the flower supply chain.
📷 It’s a visual delight, perfect for photography and storytelling.

Whether you’re a flower enthusiast, a trader, or simply curious about Dutch culture, this Aalsmeer Flower Auction tour from Amsterdam is a must-do.

❓ What should I know before joining the tour?

• 🌅 The auction starts early — we recommend an early departure to see the action live.

• 🪪 Carry a valid ID if required for entry.

• 🚫 Photography may be restricted in some parts of the auction hall.

• 👟 Wear comfortable shoes — the facilities are large, and some walking is involved.

• ☕ Coffee and snacks are available at the visitor area.

  

  people at work at Aalsmeer Flower Auction visit

❓ Where does the tour start and end?

• Start: From your hotel in Amsterdam (or Schiphol Airport).

• End: Back at your hotel or Schiphol Airport, depending on your schedule.

Private transportation ensures a seamless, stress-free experience from start to finish.

❓ Summary at a Glance

❓ How do I book the tour?

Booking is easy!

Because the availability can change day by day, we would like you to chat with us in Whatsapp to get more details or send an email to info@holidaysinholland.com. Alternatively you can also submit the contat form at our Contact Us page.